Friday News 19th August 2011

A mobile special, following news that Google have bought Motorola, we look at other news in the mobile sector.

Android

At Internet Logistics we like to keep up with trends in how people are accessing the web, as it’s a core part of our business. We need to be at the forefront of how our client’s customers are accessing their websites.

It is becoming clear that the more and more people are accessing the web with mobile phones and tablets, and that ignoring this market is a costly mistake. This is why we are continuing to research the best ways of delivering mobile content, and using our new mobile site as a showcase for this.

Following the launch of our mobile site this week, it seems that the technology news has been dominated by news affecting the mobile market.

Google Buy Motorola Mobility for $12.5 billion

The big news this week was that Google had acquired Motorola Mobility. Reports suggest that the main reason for this may be the large number of patents that Motorola hold, but the help that it could give to Google in the Android hardware market should not be overlooked as well. Either way, it shows that Google sees mobile as an important part of their business, and that Android will continue to be a key player in the mobile market.

As Android continues to grow, there’s news that another mobile platform is to be phased out, with HP reporting they will 'discontinue operations for webOS devices'

The rise of the mobile web

A very interesting report shows how the web has changed over the past three years in terms of sites supporting mobile devices. With 71 out of the top 100 sites on the web designing for mobile devices, it shows that mobile devices cannot be ignored when designing your website. 

Android users spend more time with apps than web

A report shows that whilst an average Android user is using web and apps for nearly an hour a day, but that only 33% of this time is on the web.

What this means for the battle between native apps and mobile websites is unclear. For certain applications, the dedicated app will always be the best option, for instance Twitter or Facebook require native apps to be able to integrate into the OS and provide notifications.

But if websites can continue to provide great experiences to mobile users, then the time they spend browsing on their mobile will increase.

And Finally

It’s great to see that LinkedIn have revamped their mobile offering with new apps, but importantly also have provided a HTML5 website, which should provide a great experience to all modern web browsers, including those on mobile devices.

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